Projects per year
Personal profile
Personal profile
Miaomiao is an Assistant Professor in Department of IOM (Intelligent Operations and Marketing), IBSS, Xian-Jiaotong Liverpool University. She is currently serving as the Programme Director of BA Marketing and the Coordinator of Smart Mobility Analytics Centre. Prior to IBSS, Miaomiao worked as a Post-Doc in Management Science and Information Systems, Fudan University, China.Her research interest lies in online platform management, service refusal, and UGC (user-generated content). Her research methods include econometrics and machine learning.Her Google Scholar Profile is: https://scholar.google.com/citations?user=H8Y6Z8gAAAAJhl=en
Research interests
Platform Management
Sharing Economy
Customer Selection
UGC (User-Generated Content)
Experience
Assistant Professor, IBSS, Xian-Jiaotong Liverpool University, China - 2020 to present
Post-Doctor, Management Science and Information Systems, Fudan University, China - 2017 to 2020
Visiting Scholar, Marshall School of Business, University of Southern California - 2013 to 2014
Teaching
IOM101 Principles of Marketing
IOM306 Marketing Strategy
BUS303 Final Year Project
ECO415 Business Analytics Dissertation
Awards and honours
2022.04, 6th Thought Leaders’ Conference of Marketing Science and Innovation (MSI 2022), Best Paper Award (Second Prize), Service Refusal in the Sharing Economy: Evidence of the New-Customer Bias.
Education/Academic qualification
PhD , Fudan University, China
BSc , Fudan University, China
Person Types
- Staff
Fingerprint
Dive into the research topics where Miaomiao Liu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Active
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Strategic Advertising in Anticipation of Word-of-Mouth
1/07/23 → 30/06/26
Project: Internal Research Project
Research output
- 3 Article
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Effects of Top-Down, Bottom-Up, and Horizontal Communication on Organizational Commitment: Evidence from Chinese Internet Firms
Zhang, Y., Zhang, C. & Liu, M., Sept 2022, In: IEEE Transactions on Professional Communication. 65, 3Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
The effects of prior reviews on perceived review helpfulness: A configuration perspective
Zhu, Y., Liu, M., Zeng, X. & Huang, P., Mar 2020, In: Journal of Business Research. 110, p. 484-494 11 p.Research output: Contribution to journal › Article › peer-review
36 Citations (Scopus) -
Flight Schedule Recovery: A Simulation-Based Approach
Wu, Y., Wang, D., Wu, Y., Hu, J. Q., Liu, M., Yu, P. & Zhang, C., 1 Dec 2019, In: Asia-Pacific Journal of Operational Research. 36, 6, 1940010.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus)
Activities
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Service Refusal in the Sharing Economy: Evidence of the New-Customer Bias
Miaomiao Liu (Speaker)
17 Apr 2022Activity: Talk or presentation › Presentation at conference/workshop/seminar
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The 6th Thought Leaders' Conference of Marketing Science and Innovation
Miaomiao Liu (Participant)
16 Apr 2022 → 17 Apr 2022Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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Journal of Consumer Behaviour (Journal)
Miaomiao Liu (Reviewer)
14 Apr 2022Activity: Peer-review and editorial work of publications › Publication Peer-review
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China Marketing Association of Universities (External organisation)
Miaomiao Liu (Chair)
2022Activity: Membership › Membership of committee
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2020 Annual Conference of JMS China Marketing Science
Miaomiao Liu (Participant)
7 Nov 2020Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …