Research output per year
Research output per year
Search results
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2025
The More the Merrier? An Investigation of the Effect of Following Size on Influencers’ Effectiveness.
Lavertu, L., Cowan, K., Marder, B. & Li, J., May 2025, (Accepted/In press) 2025 Society for Consumer Psychology Annual Conference.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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2024
Beyond sound and sight: Exploring the taste transference in digital marketing
Li, J., Cowan, K. & Hwang, E., 11 Jul 2024, 2024 Asia-Pacific ACR Conference.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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How Visual Entropy Shapes Consumer Responses
Li, J., Cowan, K. & Hwang, E., 15 Aug 2024, 2024 American Marketing Association Summer Conference.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Taste transference: How can we perceive taste in social media
Li, J., Cowan, K. & Hwang, E., 23 May 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium. Academy of Marketing ScienceResearch output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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2023
The magic of vibrotactile feedback: How vibrotactile feedback enhances consumer anticipated satisfaction through perceived ownership
Li, J., Cowan, K. & Ansell, J., 19 May 2023, 2023 Academy of Marketing Science Annual Conference.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review