The More the Merrier? An Investigation of the Effect of Following Size on Influencers’ Effectiveness.

Laura Lavertu^*, Kirsten Cowan, Ben Marder, Jiayuan Li

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	2025 Society for Consumer Psychology Annual Conference
Publication status	Accepted/In press - May 2025

Cite this

@inproceedings{bd23c2dd1cd84fd4878a5e3d29a391d1,

title = "The More the Merrier? An Investigation of the Effect of Following Size on Influencers{\textquoteright} Effectiveness.",

author = "Laura Lavertu and Kirsten Cowan and Ben Marder and Jiayuan Li",

year = "2025",

month = may,

language = "English",

booktitle = "2025 Society for Consumer Psychology Annual Conference",

}