Taste transference: How can we perceive taste in social media

Jiayuan Li, Kirsten Cowan, Euejung Hwang

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationProceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium
PublisherAcademy of Marketing Science
Publication statusPublished - 23 May 2024

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