Original language | English |
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Title of host publication | Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium |
Publisher | Academy of Marketing Science |
Publication status | Published - 23 May 2024 |
Taste transference: How can we perceive taste in social media
Jiayuan Li, Kirsten Cowan, Euejung Hwang
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review