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Filippo Garini

Associate Professor of Practice

Calculated based on number of publications stored in Pure and citations from Scopus
20182019

Research activity per year

Personal profile

Personal profile

Filippo has developed his professional career along 4 angles:1.Manager, in the marketing, product development and strategic planning, collaborating with international and global FMCG companies (USA, UK and Italy)2.Entrepreneur of three startups in the green economy 3.Management consultant for a global consulting company (China) and startups mentor4.Business schools Associate Professor of Practice (China, USA, Italy, and New Zealand)Currently Filippo is Faculty at Xian Jiaotong Liverpool University.He supported the Italian Ministry of Economic Development as Head of the Green Economy Working Group, Task Force China.His professional experience was previously focused on marketing, brand management, trade marketing and product development, collaborating for 20 years with international FMCG companies.Filippo’s career has been grown on international basis, working in Italy, UK, USA, South Africa and China.Since 1994 he has been developing business relationships with China

Research interests

Strategies and coaching for the generational change

Entrepreneurship Innovation

Agricultural business

Marketing in China

Africa market entry strategies

Green marketing and sustainable branding

Marketing to the ageing consumers

Experience

Green Economy Working Group Head at Italys Ministry of Economic Development (Task Force China) - 2018 to 2019

Senior Manager Expert - Marketing Sales and Green Business Project Director, Efeso Consulting, 2014 to 2017

Junior International Brand Manager – Unilever Group, Lever IDT division – 1989 to 1992

Marketing Strategic Planning Consultant, Sector No Limits Watches – 1992 to 1994

Trade Marketing and Senior Brand Manager, Giochi Preziosi – 1994 to 1999

Marketing Manager, Hasbro – 2000 to 2002

Product Development Manager, De Agostini Group – 2003 to 2009

Founder – CEO of three start-ups in the green economy – 2008 to 2012

Area Manager – China Far East, Sigma Experience – 2012 to 2014

Teaching

SMO409 Final Individual Project for IMBA

IOM104 Integrated Marketing Communications (UG)

IOM102 Consumer Behaviour (UG)

SMO405 Final Dissertation (MSc)

IOM204 Services Marketing (UG)

IOM101 Fundamentals of Marketing (UG)

BUS 303 Final Year Project

IOM402 Marketing Management (MSc)

IOM408 International Marketing (IMBA)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

Education/Academic qualification

MSc in International Economics

Executive Master in Business Administration

PH.D. in Management of Innovation in the Agricultural and Food Systems

Person Types

  • Staff

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  • 1 Chapter
  • 1 Conference Proceeding

  • Fruits and Vegetables

    Stasi, A., Colelli, G. & Garini, F., 1 Jan 2019, Innovations in Traditional Foods. Elsevier, p. 101-126 26 p.

    Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

    4 Citations (Scopus)

  • The business opportunity of longevity

    Accolla, A. & Garini, F., 2018, Advances in Design for Inclusion - Proceedings of the AHFE 2017 International Conference on Design for Inclusion. Di Bucchianico, G. & Kercher, P. F. (eds.). Springer Verlag, p. 45-59 15 p. (Advances in Intelligent Systems and Computing; vol. 587).

    Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

    1 Citation (Scopus)