TY - GEN
T1 - The business opportunity of longevity
AU - Accolla, Avril
AU - Garini, Filippo
N1 - Publisher Copyright:
© Springer International Publishing AG 2018.
PY - 2018
Y1 - 2018
N2 - The global population is rapidly ageing and older people are experiencing physiological behaviors that affects what and how they buy. During the next 10/20 years older consumers will be a relevant driver of purchasing expenditure in USA and Europe and China has the fastest growing population of ageing people. As longevity requires new thinking, the authors’ compare the demand of products/services required by ageing consumers and the related offer to propose a possible positioning borderline between ageing consumers and companies, evaluating how and if the latter respond to the ANAs (Abilities, Necessities, Aspirations) of consumers with ageing friendly products/services. Analyzing the reasons why there are frequent dissonances between ANAs of ageing consumers and marketers for ageing, the authors have identified possible routes of convergence between the two stakeholders in the recognizing/identifying/pathos patterns among them to understand the challenges and opportunities of longevity and emerging generational lifestyles to promote innovation.
AB - The global population is rapidly ageing and older people are experiencing physiological behaviors that affects what and how they buy. During the next 10/20 years older consumers will be a relevant driver of purchasing expenditure in USA and Europe and China has the fastest growing population of ageing people. As longevity requires new thinking, the authors’ compare the demand of products/services required by ageing consumers and the related offer to propose a possible positioning borderline between ageing consumers and companies, evaluating how and if the latter respond to the ANAs (Abilities, Necessities, Aspirations) of consumers with ageing friendly products/services. Analyzing the reasons why there are frequent dissonances between ANAs of ageing consumers and marketers for ageing, the authors have identified possible routes of convergence between the two stakeholders in the recognizing/identifying/pathos patterns among them to understand the challenges and opportunities of longevity and emerging generational lifestyles to promote innovation.
KW - ANAs (Abilities · Necessities · Aspirations)
KW - Business opportunity
KW - Innovation
KW - Longevity
KW - Marketers and ageing consumers
UR - http://www.scopus.com/inward/record.url?scp=85026289937&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-60597-5_5
DO - 10.1007/978-3-319-60597-5_5
M3 - Conference Proceeding
AN - SCOPUS:85026289937
SN - 9783319605968
T3 - Advances in Intelligent Systems and Computing
SP - 45
EP - 59
BT - Advances in Design for Inclusion - Proceedings of the AHFE 2017 International Conference on Design for Inclusion
A2 - Di Bucchianico, Giuseppe
A2 - Kercher, Pete F.
PB - Springer Verlag
T2 - AHFE 2017 International Conference on Design for Inclusion, 2017
Y2 - 17 July 2017 through 21 July 2017
ER -