Activities per year
Activities
- 5 results
Search results
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The Impact of Online Review, Promotional Marketing Strategy and Product Characteristics on Predicting Sales in E-marketplace
Fangfang Hou (Speaker)
2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences
Fangfang Hou (Speaker)
2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Social Presence in Social Live Streaming Services: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction
Fangfang Hou (Speaker)
8 Jul 2023 → 12 Jul 2023Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Dramaturgical Analysis of E-commerce Live Streaming: A Cross-Cultural Comparison between China and UK
Fangfang Hou (Speaker)
Aug 2022Activity: Talk or presentation › Presentation at conference/workshop/seminar
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A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media
Fangfang Hou (Speaker)
Jul 2022Activity: Talk or presentation › Presentation at conference/workshop/seminar