Activities per year
Activities
Search results
-
The Role of Complementary Innovations: Releasing Strategy of DLCs on Digital Game Platforms
Fangfang Hou (Speaker)
15 Dec 2024 → 18 Dec 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
-
Unveiling the Influence of Streamer Characteristics and Consumer Experiences on Purchase Intention in Live Commerce
Fangfang Hou (Speaker)
24 Oct 2024 → 28 Oct 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
-
Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences
Fangfang Hou (Speaker)
2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
-
The Impact of Online Review, Promotional Marketing Strategy and Product Characteristics on Predicting Sales in E-marketplace
Fangfang Hou (Speaker)
2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
-
Social Presence in Social Live Streaming Services: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction
Fangfang Hou (Speaker)
8 Jul 2023 → 12 Jul 2023Activity: Talk or presentation › Presentation at conference/workshop/seminar
-
Dramaturgical Analysis of E-commerce Live Streaming: A Cross-Cultural Comparison between China and UK
Fangfang Hou (Speaker)
Aug 2022Activity: Talk or presentation › Presentation at conference/workshop/seminar
-
A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media
Fangfang Hou (Speaker)
Jul 2022Activity: Talk or presentation › Presentation at conference/workshop/seminar