What Have You Done for Me? Consumer Responses to Human Versus AI Service Exchanges

Eunkyung Lee*, Kyusung Hwang, Dongyoup Kim

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationAssociation for Consumer Research 2024 Paris Proceedings
Publication statusAccepted/In press - 2024

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