Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management
Subtitle of host publication	2nd International Conference on E-Commerce and Internet Technology
Publication status	Published - 13 Mar 2021
Event	2021 2nd International Conference on E-Commerce and Internet Technology - Wuhan, China Duration: 13 Mar 2021 → 14 Mar 2021

Conference	2021 2nd International Conference on E-Commerce and Internet Technology
Country/Territory	China
City	Wuhan
Period	13/03/21 → 14/03/21

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{2aaf79f0cc7a4c2f970ab68ffb417e7a,

title = "Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management",

author = "Kwok, {Kim Kwong Samuel}",

year = "2021",

month = mar,

day = "13",

language = "English",

booktitle = "Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management",

note = "2021 2nd International Conference on E-Commerce and Internet Technology ; Conference date: 13-03-2021 Through 14-03-2021",

}

Kwok, KKS 2021, Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management. in Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management: 2nd International Conference on E-Commerce and Internet Technology. 2021 2nd International Conference on E-Commerce and Internet Technology, Wuhan, China, 13/03/21.

Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management. / Kwok, Kim Kwong Samuel.
Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management: 2nd International Conference on E-Commerce and Internet Technology. 2021.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management

AU - Kwok, Kim Kwong Samuel

PY - 2021/3/13

Y1 - 2021/3/13

M3 - Conference Proceeding

BT - Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management

T2 - 2021 2nd International Conference on E-Commerce and Internet Technology

Y2 - 13 March 2021 through 14 March 2021

ER -