Prof. Junsong Chen is Dean of the School of Intelligent Finance and Business (Taicang campus). He leads the strategic development of the school.Prof. Chen obtained his Ph.D. in Marketing from University of Birmingham (UK), Bachelor Degree in Business Administration and Master Degree in Marketing from Wuhan University (China). After the completion of the Ph.D. study, he joined the Marketing Faculty of China Europe International Business School (CEIBS) where he has served for ten years. Prior to joining XJTLU, Prof. Chen is Assistant Dean, GDBA Director and Professor of Marketing in emlyon business school (Asia campus). Having stayed in China higher education for more than two decades, he has developed his own understanding and aspiration of business education.Prof. Chen’s research focuses on Consumer Behaviour, Service Marketing, Marketing Decision-Making, Customer Experience Management, etc. He has received several research grants and awards from Natural Science Foundation of China (NSFC) and China Ministry of Education, Great Britain-China Educational Trust, Committee of Vice-Chancellors and Principals of Universities of the United Kingdom. He has published more than 30 academic articles in leading international journals. Prof. Junsong Chen is the column-writer of some leading Chinese business websites and magazines, including Sina Finance, and Harvard Business Review (Chinese). He has given lecture on marketing related courses to DBA, MBA and EMBA programs from more than 20 well-known international and domestic business schools. He has also provided consultancy and training for more than 70 international and listed companies in China.

Consumer Decision-Making

Branding

Service Marketing

Corporate Social Responsibility

Customer Experience Management

Dean of School of Intelligent Finance and Business, Professor of Marketing, 2021 - present

Assistant Dean, Professor of Marketing, GDBA Director, Emlyon Buisness School (Asia), 2018 - 2021

Department Chair, Associate Professor of Marketing, East China University of Science and Technology, 2013 - 2018

Lecturer of Marketing, China Europe International Business School, 2003 - 2013

Marketing Management, Consumer Behavior, Consumer Decision-Making, Marketing Innovation through Customer Insight