Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences

Zongyuan Shao, Fangfang Hou, Boying Li, Zhengzhi Guan

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Pacific Asia Conference on Information Systems (PACIS)
Publication status	Published - Jun 2024

Cite this

@inproceedings{27b79fe97b924510accdd27c661524ce,

title = "Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences",

author = "Zongyuan Shao and Fangfang Hou and Boying Li and Zhengzhi Guan",

year = "2024",

month = jun,

language = "English",

booktitle = "Pacific Asia Conference on Information Systems (PACIS)",

}