Understanding the Purchase Intention of Virtual Gifts in Live Streaming: Flow Theory and Swift Guanxi

Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee Loong Chong

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	European Conference on Information Systems (ECIS2020)
Publication status	Published - Jun 2020

Cite this

@inproceedings{669ed732e85448af819dea39ba3bb285,

title = "Understanding the Purchase Intention of Virtual Gifts in Live Streaming: Flow Theory and Swift Guanxi",

author = "Zhengzhi Guan and Fangfang Hou and Boying Li and Chong, {Alain Yee Loong}",

year = "2020",

month = jun,

language = "English",

booktitle = "European Conference on Information Systems (ECIS2020)",

}