TY - JOUR
T1 - The MOOC market
T2 - Prospects for Russia
AU - Semenova, Tatiana
AU - Vilkova, Ksenia
AU - Shcheglova, Irina
N1 - Funding Information:
metrics Ranking17, and (iii) to reduce the costs of MOOC production and obtain financial support from MOOC providers [Ibid.].
Publisher Copyright:
© 2018.
PY - 2018
Y1 - 2018
N2 - As massive open online courses (MOOC) rapidly invaded the education services market at the beginning of the 21st century, a new trend emerged in global education. In the era of globalization and digitization, MOOC acts as an efficient tool to promote universities in the international educational arena, popularize national cultures, and raise additional funds. This is why a lot of countries, including Russia, have entered the race for online courses. Despite all the focus on MOOC in global education, the proportion of studies analyzing the MOOC market and the prospects for MOOCs in the Russian context is rather small. This article mainly seeks to describe the MOOC market and behavioral patterns of MOOC providers in the international and national online education markets as well as to classify MOOC players based on open source data collected from online platforms. As a conclusion, platform data analysis findings are used to identify vacant niches in the MOOC market, and possible avenues of Russian providers' development in the international segment are assessed. Several data sources are utilized to solve the study objectives: articles, reports, official MOOC-related documents, information from online platform websites, a body of quantitative data collected from two leading online platforms, and a base of quantitative data from the Class Central aggregator, which contains information on MOOCs offered by several major online platforms.
AB - As massive open online courses (MOOC) rapidly invaded the education services market at the beginning of the 21st century, a new trend emerged in global education. In the era of globalization and digitization, MOOC acts as an efficient tool to promote universities in the international educational arena, popularize national cultures, and raise additional funds. This is why a lot of countries, including Russia, have entered the race for online courses. Despite all the focus on MOOC in global education, the proportion of studies analyzing the MOOC market and the prospects for MOOCs in the Russian context is rather small. This article mainly seeks to describe the MOOC market and behavioral patterns of MOOC providers in the international and national online education markets as well as to classify MOOC players based on open source data collected from online platforms. As a conclusion, platform data analysis findings are used to identify vacant niches in the MOOC market, and possible avenues of Russian providers' development in the international segment are assessed. Several data sources are utilized to solve the study objectives: articles, reports, official MOOC-related documents, information from online platform websites, a body of quantitative data collected from two leading online platforms, and a base of quantitative data from the Class Central aggregator, which contains information on MOOCs offered by several major online platforms.
KW - Massive open online courses (MOOC)
KW - Online education
KW - Online platform
KW - Promotion strategy
UR - http://www.scopus.com/inward/record.url?scp=85055586484&partnerID=8YFLogxK
U2 - 10.17323/1814-9545-2018-2-173-197
DO - 10.17323/1814-9545-2018-2-173-197
M3 - Article
AN - SCOPUS:85055586484
SN - 1814-9545
VL - 2
SP - 173
EP - 197
JO - Voprosy Obrazovaniya / Educational Studies Moscow
JF - Voprosy Obrazovaniya / Educational Studies Moscow
IS - 2
ER -