The Impact of “Spontaneous Water Army” on Movie Consumption through the Lens of Uses and Gratification Theory

Lijie Zang, Mingqian Sun*, Chenwei Li, Kathy Ning Shen, Xiaobo Xu

*Corresponding author for this work

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusAccepted/In press - 3 May 2024
EventPacific Asia Conference on Information Systems - Ho Chi Minh City, Viet Nam
Duration: 1 Jul 20245 Jul 2024


ConferencePacific Asia Conference on Information Systems
Abbreviated titlePACIS2024
Country/TerritoryViet Nam
CityHo Chi Minh City

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