The future of advertising in China: Practitioner insights into the evolution of Chinese advertising creativity

Julie Bilby, Mike Reid, Linda Brennan

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The future of advertising in China: Practitioner insights into the evolution of Chinese advertising creativity'. Together they form a unique fingerprint.

Neuroscience

Psychology