The business opportunity of longevity

Avril Accolla*, Filippo Garini

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

1 Citation (Scopus)

Abstract

The global population is rapidly ageing and older people are experiencing physiological behaviors that affects what and how they buy. During the next 10/20 years older consumers will be a relevant driver of purchasing expenditure in USA and Europe and China has the fastest growing population of ageing people. As longevity requires new thinking, the authors’ compare the demand of products/services required by ageing consumers and the related offer to propose a possible positioning borderline between ageing consumers and companies, evaluating how and if the latter respond to the ANAs (Abilities, Necessities, Aspirations) of consumers with ageing friendly products/services. Analyzing the reasons why there are frequent dissonances between ANAs of ageing consumers and marketers for ageing, the authors have identified possible routes of convergence between the two stakeholders in the recognizing/identifying/pathos patterns among them to understand the challenges and opportunities of longevity and emerging generational lifestyles to promote innovation.

Original languageEnglish
Title of host publicationAdvances in Design for Inclusion - Proceedings of the AHFE 2017 International Conference on Design for Inclusion
EditorsGiuseppe Di Bucchianico, Pete F. Kercher
PublisherSpringer Verlag
Pages45-59
Number of pages15
ISBN (Print)9783319605968
DOIs
Publication statusPublished - 2018
Externally publishedYes
EventAHFE 2017 International Conference on Design for Inclusion, 2017 - Los Angeles, United States
Duration: 17 Jul 201721 Jul 2017

Publication series

NameAdvances in Intelligent Systems and Computing
Volume587
ISSN (Print)2194-5357

Conference

ConferenceAHFE 2017 International Conference on Design for Inclusion, 2017
Country/TerritoryUnited States
CityLos Angeles
Period17/07/1721/07/17

Keywords

  • ANAs (Abilities · Necessities · Aspirations)
  • Business opportunity
  • Innovation
  • Longevity
  • Marketers and ageing consumers

Fingerprint

Dive into the research topics of 'The business opportunity of longevity'. Together they form a unique fingerprint.

Cite this