Size does Matter: How do Micro-influencers Impact Follower Purchase Intention on Social Media?

Gloria H.W. Liu, Ying Li, Neil Chueh An Lee*

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

5 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Size does Matter: How do Micro-influencers Impact Follower Purchase Intention on Social Media?'. Together they form a unique fingerprint.

Psychology

Computer Science

Social Sciences