Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research-in-Progress

Teng Ma, Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	International Conference on Information Resources Management (CONF-IRM) 2018
Publication status	Published - Aug 2018

Cite this

@inproceedings{6a62922c24aa41fcb9e475c5678a87fa,

title = "Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research-in-Progress",

author = "Teng Ma and Zhengzhi Guan and Boying Li and Fangfang Hou and Chong, {Alain Yee-Loong}",

year = "2018",

month = aug,

language = "English",

booktitle = "International Conference on Information Resources Management (CONF-IRM) 2018",

}

TY - GEN

T1 - Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research-in-Progress

AU - Ma, Teng

AU - Guan, Zhengzhi

AU - Li, Boying

AU - Hou, Fangfang

AU - Chong, Alain Yee-Loong

PY - 2018/8

Y1 - 2018/8

M3 - Conference Proceeding

BT - International Conference on Information Resources Management (CONF-IRM) 2018

ER -