TY - GEN
T1 - Formalizing trust based on usage behaviours for mobile applications
AU - Yan, Zheng
AU - Yan, Rong
PY - 2009
Y1 - 2009
N2 - A mobile application is a software package that can be installed and executed on a mobile device. Which mobile application is more trustworthy for a user to purchase, download, install, consume or recommend becomes a crucial issue that impacts its final success. This paper proposes a computational trust model based on users' behaviors, which assists the evaluation and management of the mobile application's trust with user friendliness. We achieve our model through formalizing a trust behavior construct achieved from a user survey experiment though principle component analysis, reliability analysis, correlation analysis and confirmatory factor analysis. It is indicated that a user's trust behavior is a multidimensional construct composed of three main aspects: using behavior, reflection behavior, and correlation behavior. Particularly, we simulate a set of test data to visualize the validity of the formalization.
AB - A mobile application is a software package that can be installed and executed on a mobile device. Which mobile application is more trustworthy for a user to purchase, download, install, consume or recommend becomes a crucial issue that impacts its final success. This paper proposes a computational trust model based on users' behaviors, which assists the evaluation and management of the mobile application's trust with user friendliness. We achieve our model through formalizing a trust behavior construct achieved from a user survey experiment though principle component analysis, reliability analysis, correlation analysis and confirmatory factor analysis. It is indicated that a user's trust behavior is a multidimensional construct composed of three main aspects: using behavior, reflection behavior, and correlation behavior. Particularly, we simulate a set of test data to visualize the validity of the formalization.
UR - http://www.scopus.com/inward/record.url?scp=70350648056&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-02704-8_15
DO - 10.1007/978-3-642-02704-8_15
M3 - Conference Proceeding
AN - SCOPUS:70350648056
SN - 3642027032
SN - 9783642027031
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 194
EP - 208
BT - Autonomic and Trusted Computing - 6th International Conference, ATC 2009, Proceedings
T2 - 6th International Conference on Autonomic and Trusted Computing, ATC 2009
Y2 - 7 July 2009 through 9 July 2009
ER -