Digital Gifts at the Workplace: An Exploratory Study on the Impact of E-Hongbao

Chiachi Chang, Eddy Fang*, Yuliani Suseno, Marek Hudik

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This study builds on the emergence of new gifting practices using e-hongbaos which are monetary gifts transferred between individuals made possible by digital communication platforms. This is an exploratory study on the impact of these innovations on intra-organizational relationships. Three types of intra-organizational relationships are considered: the employee’s relationship with the organization, with the team, and with the manager. The findings of the study indicate positive impacts of e-hongbao at all organizational levels. The authors also identify the varying effects of e-hongbao on intra-organizational relationship outcomes depending on the occasion of gifting, as well as the mode, direction, and measure. Specifically, ‘group’ e-hongbao, a gamified group-gift enabled by the digitalization of gifting, has the strongest influence on intra-organizational relationships. The authors discuss the implications of these findings for theory and practice in the workplace and also offer future research directions.

Original languageEnglish
Article number316832
JournalJournal of Global Information Management
Issue number1
Publication statusPublished - 2023


  • China
  • Digital Innovation
  • E-Hongbao
  • Gifting
  • Intra-Organizational Relationships
  • Workplace


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