Charging the Soul: Tailoring Five Experiential Marketing Dimensions to Harness the Electric Vehicle's Appeal Across Different Psychological Traits

Na Zhao, Nik Mohd Hazrul Nik Hashim, Nakaya Kakuda*, Shuyang Si

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'Charging the Soul: Tailoring Five Experiential Marketing Dimensions to Harness the Electric Vehicle's Appeal Across Different Psychological Traits'. Together they form a unique fingerprint.

Economics, Econometrics and Finance

Social Sciences