Value co-creation in the context of live-streaming for poverty alleviation: A cue utilisation theory perspective

  • Li, Jie (PI)
  • 张新安 (Team member)
  • Xu, Yini (Team member)
  • Zhao, Peiwen (Team member)

Project: Governmental Research Project

Project Details

Project Title (In Chinese)


Fund Amount (RMB)

Project CategoryHumanities and Social Science Program of Ministry of Education of PRC (MoE): General Programme
Effective start/end date1/03/2131/12/24


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