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Bamboo Cups and the marketing of heritage in main Chinese cities
Pellegrini, Paola
(PI)
Touchstone, Ellen
(PI)
Pawlik, Karolina
(PI)
International Business School Suzhou
Department of Urban Planning and Design
Department of Intelligent Operations and Marketing
Project
:
Collaborative Research Project
Overview
Project Details
Acronym
BBC
Status
Active
Effective start/end date
10/10/22
→
30/09/25
Collaborative partners
Xi'an Jiaotong-Liverpool University
(lead)
International Business School Suzhou
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