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Yu Sheng

Assistant Professor

Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile

Personal profile

Yu Sheng received her BFA from California College of the Arts, and MFA from Maryland Institute College of Art. She has professional expertise in arts and design, especially in skills for User Interface and User Experience Design (UI/UX), Corporate Identity, Branding, and Motion Graphics Design. As a designer, she has taken the leading role in design projects for clients including Shanghai Disney, Bvlgari, Starbucks, Ferrero and participated in several global design projects via cooperation with designers from the U.S, U.K and Europe. As a university lecturer, Echo has been teaching professionally on modules like interaction design, motion design and other graphic design related programs for four years. She has also advised students on projects of creating digital prototypes, making 2D and 3D animations, and designing culture and creative products.

Research interests

Motion Graphic, Graphic Design, UI/UX, Branding


Graphic Designer, Chinese Culture Foundation, (San Francisco, U.S), 2013-2014

Design Director, Meechao, Inc. (Suzhou, China), 2016-2017

Art Director, Angelini Design (Italy) (Shanghai, China), 2017-2018

Full-time Lecturer, College of Applied Technology, Soochow University, 2018-2021


FTA120 Introduction to Visual Communication

FTA 122 Motion Graphics

FTA 001 Explore Creativity in Film and TV Arts

FTA 129 Computer Applications for Digital Media Arts

Education/Academic qualification

BFA, California College of the Arts, 2009-2013

MFA, Maryland Institute College of Art, 2014-2016

Person Types

  • Staff


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