Projects per year
Personal profile
Personal profile
Entrepreneurship, Small Business Management, Leadership Innovation, Capstone in Strategic Management, International Business, Marketing, Social Media professor at Lock Haven University, PA, USA. Adjunct in Entrepreneurship at Mount Saint Mary University MD. Adjunct in International Business at Duale Hochschule Baden-Württemberg. Adjunct in Market Research at Université Catholique de l’Ouest. Adjunct in Research Methodology at Alinnco Doctorate College. Consultancy projects course professor for Master in Global Entrepreneurship and Management and Final Degree Business Plan Thesis coordinator at IQS School of Management, Barcelona, Spain. Entrepreneur with 5 startups. 3 patents on biocides, and more than 23 years in Marketing and general management of big transnationals. PhD Thesis on technology transfer.
Experience
Lock Haven University PA, Associate Professor in Entrepreneurship and International Business
IQS School of Management Adjunct in Capstone project coordinator
Microdan SA CEO and research manager 2001-2015
Beiersdorf AG Marketing Manager 1987-2000
Teaching
Alinnco Doctorate College: Student tutor and Scientific Resaerch seminars
Universit Catholique de lOuest: Marketing Research
Mount Saint Mary University: Capstone in Business plan and design
Duale Hochschule Baden-Würtemberg International Business
Universitat de Vic Central de Catalunya: Entrepreneurshio
Entrepreneurship, International Business, Capstone in Strategic Business, Marketing, Social Media, Marketing Research
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD IQS School of Management 2015
Masters in ICT Universitat Oberta de Catalunya 2003
BA + MBA ESADE 1987
Person Types
- Staff
Fingerprint
Dive into the research topics where Gérard Martorell is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Active
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Global Literacy in Undergraduate Students in China and abroad: A Comparative Analysis
1/07/23 → 30/06/26
Project: Internal Research Project
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Research output
- 2 Article
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Role of manufacturing sector in the forthcoming national industrial transformations
Forrest, J. Y. L., Liu, J., Martorell, G., Xu, L. & Liu, Y., 1 Apr 2021, In: International Journal of Sociotechnology and Knowledge Development. 13, 2, p. 153-167 15 p.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus) -
Leveraging international partnerships for sport management programs and soccer Brand expansion
Martorell, G., Mattern, J., Morozov, B., Nauright, J., Campbell, P. & TePoel, D., Nov 2020, In: Sport in Society. 23, 11, p. 1872-1882 11 p.Research output: Contribution to journal › Article › peer-review
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How to teach entrepreneurship to technical students in a Chinese environment.
Gérard Martorell (Speaker)
26 Jun 2023Activity: Talk or presentation › Presentation at conference/workshop/seminar
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PhD supervision
Gérard Martorell (Supervisor)
1 Sept 2021 → …Activity: Supervision › External examiner for PhD thesis