Leveraging international partnerships for sport management programs and soccer Brand expansion

Gérard Martorell; James Mattern; Boris Morozov; John Nauright; Peter Campbell; Dain TePoel

doi:10.1080/17430437.2020.1823637

Leveraging international partnerships for sport management programs and soccer Brand expansion

Gérard Martorell^*, James Mattern, Boris Morozov, John Nauright, Peter Campbell, Dain TePoel

^*Corresponding author for this work

Lock Haven University

Research output: Contribution to journal › Article › peer-review

Abstract

This article examines the efficacy of educational partnerships by sport management and business programs with professional sports clubs. We utilize a case study of the Lock Haven University partnership with Wolverhampton Wanderers of the Premier League in England which was formed in 2019. Both organizations are seeking to expand their footprint, particularly in the North American marketplace. We view the partnership from the lens of value adding for students and for professional sports organizations. Further discussions of leveraging other relationships for student project work, study abroad and internships are also made in our presentation.

Original language	English
Pages (from-to)	1872-1882
Number of pages	11
Journal	Sport in Society
Volume	23
Issue number	11
DOIs	https://doi.org/10.1080/17430437.2020.1823637
Publication status	Published - Nov 2020
Externally published	Yes

Keywords

Educational partnership
branding
soccer
sport management
sport marketing

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10.1080/17430437.2020.1823637

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abstract = "This article examines the efficacy of educational partnerships by sport management and business programs with professional sports clubs. We utilize a case study of the Lock Haven University partnership with Wolverhampton Wanderers of the Premier League in England which was formed in 2019. Both organizations are seeking to expand their footprint, particularly in the North American marketplace. We view the partnership from the lens of value adding for students and for professional sports organizations. Further discussions of leveraging other relationships for student project work, study abroad and internships are also made in our presentation.",

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AU - TePoel, Dain

PY - 2020/11

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AB - This article examines the efficacy of educational partnerships by sport management and business programs with professional sports clubs. We utilize a case study of the Lock Haven University partnership with Wolverhampton Wanderers of the Premier League in England which was formed in 2019. Both organizations are seeking to expand their footprint, particularly in the North American marketplace. We view the partnership from the lens of value adding for students and for professional sports organizations. Further discussions of leveraging other relationships for student project work, study abroad and internships are also made in our presentation.

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KW - branding

KW - soccer

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KW - sport marketing

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Leveraging international partnerships for sport management programs and soccer Brand expansion

Abstract

Keywords

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