Entrepreneurship and Enterprise Hub

Research output

Research output per year 2009 2023 2024 2025

• 89 Article
• 50 Conference Proceeding
• 48 Paper
• 12 Commissioned report
• 24 More
  • 9 Chapter
  • 6 Book
  • 5 Exhibition/ Event/ Festival
  • 1 Edited volume
  • 1 Conference article
  • 1 Review article
  • 1 Other contribution

Research output per year

Research output per year

Search results

• 2025

  The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis

  Fan, X., Xun, J., Dolega, L. & Xiong, L., Jan 2025, In: Sustainability (Switzerland). 17, 2, 728.

  Research output: Contribution to journal › Review article › peer-review

  Open Access

  • Augmented Reality 100%
  • Virtual Reality 100%
  • Meta-Analysis 100%
  • Contextual Factor 20%
  • Technology Acceptance Model 20%