Skip to main navigation
Skip to search
Skip to main content
Xi'an Jiaotong-Liverpool University Home
Home
Profiles
Research units
Research output
Projects
Activities
Search by expertise, name or affiliation
EEH Academic
Entrepreneurship and Enterprise Hub
Overview
Fingerprint
Network
Profiles
(26)
Projects
(57)
Research output
(203)
Activities
(147)
Research output
Research output per year
2009
2023
2024
2025
72
Article
50
Conference Proceeding
48
Paper
11
Commissioned report
22
More
9
Chapter
6
Book
5
Exhibition/ Event/ Festival
1
Edited volume
1
Review article
Research output per year
Research output per year
1 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Filter
Review article
Search results
2025
The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis
Fan, X.
,
Xun, J.
,
Dolega, L.
&
Xiong, L.
,
Jan 2025
,
In:
Sustainability (Switzerland).
17
,
2
, 728.
Research output
:
Contribution to journal
›
Review article
›
peer-review
Open Access
Augmented Reality
100%
Virtual Reality
100%
Meta-Analysis
100%
Contextual Factor
20%
Technology Acceptance Model
20%