Virtual Streamer Features: Unveiling the Influence on Online Purchase Intentions in the TikTok Era

Ying Tuan Lo^*, Haoyu Meng, Shu-Hsiang Chen, Siti Suraya Abd Razak, Bintao Hu

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Advances in Intelligent Manufacturing and Robotics - Selected Articles from ICIMR 2024
Publication status	Accepted/In press - 2024

Cite this

@inproceedings{682c3d01fcd24475baacbe9f60f5df5b,

title = "Virtual Streamer Features: Unveiling the Influence on Online Purchase Intentions in the TikTok Era",

author = "Lo, {Ying Tuan} and Haoyu Meng and Shu-Hsiang Chen and Razak, {Siti Suraya Abd} and Bintao Hu",

year = "2024",

language = "English",

booktitle = "Advances in Intelligent Manufacturing and Robotics - Selected Articles from ICIMR 2024",

}