Too much information?: Consumer data and online privacy in Hong Kong

Julie Bilby; Vicky W.K. Ng

Too much information? Consumer data and online privacy in Hong Kong

Julie Bilby, Vicky W.K. Ng

Department of Media and Communication

MediaCom

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Abstract

This study explores Hong Kong consumer sentiment regarding online privacy and advertising personalization. Findings from 600 consumers reveal that while they are willing to trade some personal data for relevant communication from brands, companies must protect this data; breaches of trust are unlikely to be forgiven.

Original language	English
Title of host publication	Global Alliance of Marketing and Management Associations (GAMMA)
Place of Publication	Seoul, Korea
Number of pages	1
Publication status	Published - 5 Nov 2020

Cite this

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title = "Too much information?: Consumer data and online privacy in Hong Kong",

abstract = "This study explores Hong Kong consumer sentiment regarding online privacy and advertising personalization. Findings from 600 consumers reveal that while they are willing to trade some personal data for relevant communication from brands, companies must protect this data; breaches of trust are unlikely to be forgiven.",

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Too much information? Consumer data and online privacy in Hong Kong

Abstract

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