Hou, F., Li, B., Guan, Z., Chong, A. Y. L., & Phang, C. W. (2024). The Role of Para-social Relationship in Live Streaming Virtual Gift Purchase: A Two-Stage SEM-Neural Network Analysis. Internet Research, 34(6), 2298-2340.
Hou, Fangfang ; Li, Boying ; Guan, Zhengzhi et al. / The Role of Para-social Relationship in Live Streaming Virtual Gift Purchase: A Two-Stage SEM-Neural Network Analysis. In: Internet Research. 2024 ; Vol. 34, No. 6. pp. 2298-2340.
@article{3168cd5a63a8407a956996a9caa0b565,
title = "The Role of Para-social Relationship in Live Streaming Virtual Gift Purchase: A Two-Stage SEM-Neural Network Analysis",
author = "Fangfang Hou and Boying Li and Zhengzhi Guan and Chong, {Alain Yee Loong} and Phang, {Chee Wei}",
year = "2024",
month = mar,
day = "14",
language = "English",
volume = "34",
pages = "2298--2340",
journal = "Internet Research",
issn = "1066-2243",
number = "6",
}
Hou, F, Li, B, Guan, Z, Chong, AYL & Phang, CW 2024, 'The Role of Para-social Relationship in Live Streaming Virtual Gift Purchase: A Two-Stage SEM-Neural Network Analysis', Internet Research, vol. 34, no. 6, pp. 2298-2340.
The Role of Para-social Relationship in Live Streaming Virtual Gift Purchase: A Two-Stage SEM-Neural Network Analysis. /
Hou, Fangfang; Li, Boying; Guan, Zhengzhi et al.
In:
Internet Research, Vol. 34, No. 6, 14.03.2024, p. 2298-2340.
Research output: Contribution to journal › Article › peer-review
TY - JOUR
T1 - The Role of Para-social Relationship in Live Streaming Virtual Gift Purchase: A Two-Stage SEM-Neural Network Analysis
AU - Hou, Fangfang
AU - Li, Boying
AU - Guan, Zhengzhi
AU - Chong, Alain Yee Loong
AU - Phang, Chee Wei
PY - 2024/3/14
Y1 - 2024/3/14
M3 - Article
SN - 1066-2243
VL - 34
SP - 2298
EP - 2340
JO - Internet Research
JF - Internet Research
IS - 6
ER -
Hou F, Li B, Guan Z, Chong AYL, Phang CW. The Role of Para-social Relationship in Live Streaming Virtual Gift Purchase: A Two-Stage SEM-Neural Network Analysis. Internet Research. 2024 Mar 14;34(6):2298-2340.