@inbook{0638b8bc0ec649f8ab11e2c4c283e93a,
title = "The Art of Policy-Acting in Branding Management (2025-01-22): Exploring the Role-Based Narrative Policy Framework in the Management Control of Luxury Branding",
keywords = "Branding, Narrative Policy Framework, Luxury, Autoethnography, Role Theory, Policy Acting, Digitalization",
author = "Kwok, {Kim Kwong Samuel}",
year = "2025",
month = jan,
day = "22",
doi = "10.4018/979-8-3693-6376-8.ch001",
language = "English",
isbn = "9798369363768",
booktitle = "Exploring Practice-Led Research for Professional Development",
publisher = "IGI Global",
}