Tailoring Success: Harnessing the Creational Affordances of Generative Artificial Intelligence to Drive Market Performance

Lixu Li, Xiaohua Xin, Xinjie Xing, Yaoqi Liu, Lujie Chen

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	IEEE Transactions on Engineering Management
Publication status	Accepted/In press - 2025

Cite this

@article{cbb44e6eb584455f815cb533f9027e4c,

title = "Tailoring Success: Harnessing the Creational Affordances of Generative Artificial Intelligence to Drive Market Performance",

author = "Lixu Li and Xiaohua Xin and Xinjie Xing and Yaoqi Liu and Lujie Chen",

year = "2025",

language = "English",

journal = "IEEE Transactions on Engineering Management",

issn = "0018-9391",

}

TY - JOUR

T1 - Tailoring Success: Harnessing the Creational Affordances of Generative Artificial Intelligence to Drive Market Performance

AU - Li, Lixu

AU - Xin, Xiaohua

AU - Xing, Xinjie

AU - Liu, Yaoqi

AU - Chen, Lujie

PY - 2025

Y1 - 2025

M3 - Article

SN - 0018-9391

JO - IEEE Transactions on Engineering Management

JF - IEEE Transactions on Engineering Management

ER -