Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing

Xiaowei Fan; Jiyao Xun; Les Dolega

Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing

^*Corresponding author for this work

EEH Academic

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	In Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024.
Pages	77
Number of pages	1
Publication status	Published - 3 Nov 2024

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This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

Fan, X., Xun, J., & Dolega, L. (2024). Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing. In In Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024. (pp. 77)

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title = "Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing",

author = "Xiaowei Fan and Jiyao Xun and Les Dolega",

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language = "English",

pages = "77",

booktitle = "In Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024.",

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Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing. / Fan, Xiaowei; Xun, Jiyao; Dolega, Les.
In Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024.. 2024. p. 77.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing

AU - Fan, Xiaowei

AU - Xun, Jiyao

AU - Dolega, Les

PY - 2024/11/3

Y1 - 2024/11/3

M3 - Conference Proceeding

SP - 77

BT - In Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024.

ER -