Original language | English |
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Title of host publication | In Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024. |
Pages | 77 |
Number of pages | 1 |
Publication status | Published - 3 Nov 2024 |
Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing
Xiaowei Fan*, Jiyao Xun, Les Dolega
*Corresponding author for this work
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review