Spatial Presence, Immersion, and Interactivity: Shaping Consumer Behavior in Metaverse Retailing

Xiaowei Fan*, Jiyao Xun, Les Dolega

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationIn Proceedings of the 21st Annual Conference of JMS China Marketing Science (中国营销科学学术年会) East China Normal University, Shanghai, November 3, 2024.
Pages77
Number of pages1
Publication statusPublished - 3 Nov 2024

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