Research Hotspots in New Retail and New Logistics in China and Abroad: A Comparative Analysis Based on CiteSpace Scientific Mapping

This study performs a comprehensive visual comparative analysis of knowledge graphs, utilizing data from the Web of Science (WoS) and the China National Knowledge Infrastructure (CNKI) to compare papers published in English (from WoS) and in Chinese (from CNKI). The analysis uses the bibliometric software CiteSpace, which emphasizes the sectors of new retail and contemporary logistics. Our study reveals global publications’ rising and falling trajectories concerning new retail and logistics. Research published in China has transitioned to a state of consistent development, and the themes explored continue to pique the interest of academics on an international level. There must be closer collaborative networks among scholars in Chinese and English research. The focal points of the research are centered around implementing new sales and logistics tactics within supply chain management and e-commerce. In the CNKI literature, the predominant focus is exploring practical applications of new technologies through enterprise case studies. In contrast, in the WoS literature, there is a tendency to examine methods for enhancing customer satisfaction through mathematical modeling. With respect to research frontiers, the CNKI literature promotes rural revitalization via fresh cold chain logistics. In contrast, WoS research is more geared toward optimizing consumer experiences in new retail and logistics. On the basis of this study, we recommend that future research delve into green logistics and sustainable development, retail innovations underpinned by metaverse-related technologies, and the design of training programs tailored for professionals working in the areas of new retail and logistics.