TY - JOUR
T1 - National Culture and Innovation diffusion. Exploratory insights from agent-based modeling
AU - Desmarchelier, Benoît
AU - Fang, Eddy S.
N1 - Publisher Copyright:
© 2016 Elsevier Inc.
PY - 2016/4/1
Y1 - 2016/4/1
N2 - The present paper sets to conduct a theoretical investigation on the role of national culture in shaping innovation diffusion patterns in different markets. We build a culturally grounded agent-based model to examine the question and introduce cultural heterogeneity to our simulations by merging two of Hofstede's dimensions of culture (individualism/collectivism and uncertainty avoidance) with Rogers' seminal work on innovation diffusion behavior. Our findings suggest that both dimensions of culture influence diffusion rates. The model also puts forward the importance of network topology as an enabling factor of national culture on diffusion processes.
AB - The present paper sets to conduct a theoretical investigation on the role of national culture in shaping innovation diffusion patterns in different markets. We build a culturally grounded agent-based model to examine the question and introduce cultural heterogeneity to our simulations by merging two of Hofstede's dimensions of culture (individualism/collectivism and uncertainty avoidance) with Rogers' seminal work on innovation diffusion behavior. Our findings suggest that both dimensions of culture influence diffusion rates. The model also puts forward the importance of network topology as an enabling factor of national culture on diffusion processes.
KW - Agent-based modeling
KW - Innovation diffusion
KW - National culture
KW - Social networks
UR - http://www.scopus.com/inward/record.url?scp=84958168584&partnerID=8YFLogxK
U2 - 10.1016/j.techfore.2016.01.018
DO - 10.1016/j.techfore.2016.01.018
M3 - Article
AN - SCOPUS:84958168584
SN - 0040-1625
VL - 105
SP - 121
EP - 128
JO - Technological Forecasting and Social Change
JF - Technological Forecasting and Social Change
ER -