Music Festivals and Edutainment in a Digital Age

Xiao Lu

doi:10.4324/9781003305415-8

Music Festivals and Edutainment in a Digital Age

Xiao Lu^*

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

This chapter aims to explore how international music festivals use digital platforms to create edutainment experiences during the outbreak of COVID-19. Digital platforms play a rising role in cultural intermediation where audiences perceive unfamiliar musical instruments, genres, and performances to enhance their cultural, social, and educational experiences. Based on the data collected from online audience comments and reactions on YouTube and Bilibili, the study analyses the ways in which audiences obtain and extend their edutainment experiences through the 4th China-UK International Music Festival on digital platforms. The chapter suggests the enjoyment of online music festivals stimulates audiences to learn more about Chinese and UK music and musicians, which in turn contributes to furthering their digital engagement and festival participation experiences.

Original language	English
Title of host publication	Festivals and Edutainment
Publisher	Taylor and Francis
Pages	73-85
Number of pages	13
ISBN (Electronic)	9781000965735
ISBN (Print)	9781032304991
DOIs	https://doi.org/10.4324/9781003305415-8
Publication status	Published - 1 Jan 2023

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Music Festivals and Edutainment in a Digital Age

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