Dr Xiao (Lucia) Lu is an Assistant Professor and Director of the Creative Technology and Industry Centre (CTIC) in the Academy of Film and Creative Technology at XJTLU. Lucia’s research and teaching are in arts management and management for the cultural and creative industries. Along with her previous research in the music and theatre sectors, Lucia’s current research focuses on the digital transformation of cultural production and consumption, with a particular interest in the online game industry. Since 2017, Lucia has worked as a lecturer for undergraduate and postgraduate students at Goldsmiths, Middlesex University, and UCA Business School for Creative Industries. In addition to her academic career, Lucia has had the experience of working in a range of creative and cultural organisations in China and the UK, including the National Centre for the Performing Arts in Beijing, Ogilvy & Mather, Battersea Arts Centre, APAX Group, and Asia House Arts Learning. In 2022, she was invited to talk about noteworthy women in Chinese cinema for The China Project.

Sociology of cultural production and consumption

Content innovation and digitalisation of culture

AI in cultural and creative sectors

Arts education, arts marketing, audience development and digital engagement

National and local policy on creative and cultural industries

MSc Cultural and Creative Industries

MSc Entrepreneurship and Innovation Creative Technology Pathway

BA Arts Technology and Entertainment with Contemporary Entrepreneurialism

For PhD inquiries, please send your research proposal to discuss further.

Goldsmiths PhD Student Bursary (£1,400)

Climate-KIC Sustainability and Entrepreneurship Summer School Scholarship (€6,000)

Full PhD Scholarship from China Scholarship Council

First Prize China National Scholarship (¥5,000)