Dr. Xiao (Lucia) Lu serves as an Assistant Professor and the Director of the Creative Technology and Industry Centre (CTIC) at the Academy of Film and Creative Technology, XJTLU. Her research and teaching are centred on arts management and the management of cultural and creative industries. Lucia's research looks at the intersection of arts, technology and business. Her scholarly works span a diverse array of arts and entertainment forms, including music, theatre, museum exhibitions, fashion, film, and video games, to examine the digital transformation of cultural production and consumption. Since 2017, she has lectured undergraduate and postgraduate students at Goldsmiths, Middlesex University, and UCA Business School for Creative Industries. Beyond her academic pursuits, Lucia has gained experience working with various creative and cultural organisations in China and the UK, such as the National Centre for the Performing Arts in Beijing, Ogilvy & Mather, Battersea Arts Centre, APAX Group, and Asia House Arts Learning. She has also been invited to speak on topics like noteworthy women in Chinese cinema, Chinese silent films, animation, and virtual influencers in media and arts learning programmes.

Sociology of cultural production and consumption

AI, content innovation and digitalisation of culture

Arts education, audience development and digital engagement

National and local policy on creative and cultural industries

MSc Cultural and Creative Industries

MSc Entrepreneurship and Innovation Creative Technology Pathway

BA Arts Technology and Entertainment with Contemporary Entrepreneurialism

For PhD inquiries, please send your research proposal to discuss further.

Goldsmiths PhD Student Bursary (£1,400)

Climate-KIC Sustainability and Entrepreneurship Summer School Scholarship (€6,000)

Full PhD Scholarship from China Scholarship Council

First Prize China National Scholarship (¥5,000)