Metaverse and New Retail Management- Prospective Exploration of Branding, Channels and Consumer Journeys, [English Version] Centre for Educational Innovation and Excellence on Learning Mall (LM-CEIE) XJTLU

Jiyao Xun; Xiaowei Fan; Zilin LIU

Metaverse and New Retail Management- Prospective Exploration of Branding, Channels and Consumer Journeys, [English Version] Centre for Educational Innovation and Excellence on Learning Mall (LM-CEIE) XJTLU

^*Corresponding author for this work

EEH Academic

Research output: Book/Report/Edited volume › Commissioned report

Original language	English
Publication status	Published - Nov 2023

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Cite this

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title = "Metaverse and New Retail Management- Prospective Exploration of Branding, Channels and Consumer Journeys, [English Version] Centre for Educational Innovation and Excellence on Learning Mall (LM-CEIE) XJTLU",

author = "Jiyao Xun and Xiaowei Fan and Zilin LIU",

year = "2023",

month = nov,

language = "English",

}

TY - BOOK

T1 - Metaverse and New Retail Management- Prospective Exploration of Branding, Channels and Consumer Journeys, [English Version] Centre for Educational Innovation and Excellence on Learning Mall (LM-CEIE) XJTLU

AU - Xun, Jiyao

AU - Fan, Xiaowei

AU - LIU, Zilin

PY - 2023/11

Y1 - 2023/11

M3 - Commissioned report

BT - Metaverse and New Retail Management- Prospective Exploration of Branding, Channels and Consumer Journeys, [English Version] Centre for Educational Innovation and Excellence on Learning Mall (LM-CEIE) XJTLU

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