Original language | English |
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Title of host publication | Marketing Management in Asia |
Publisher | Taylor and Francis |
Pages | 1-8 |
Number of pages | 8 |
ISBN (Print) | 9780203117484 |
DOIs | |
Publication status | Published - 2013 |
Externally published | Yes |
Introduction: Marketing management in Asia
Stan Paliwoda, Tim Andrews, Junsong Chen
Research output: Chapter in Book or Report/Conference proceeding › Foreword/postscript