How to utilize technology to enhance profitability: A study of the NPD Strategy of XPeng

Kim Kwong Samuel Kwok; Yuhan Gao

doi:10.4018/9798369313312.ch004

How to utilize technology to enhance profitability: A study of the NPD Strategy of XPeng

Kim Kwong Samuel Kwok, Yuhan Gao

Department of Accounting

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

Abstract

This report analyzes the impacts of insisting on a product development strategy on XPeng's profitability from 2019 to 2022 Q2. Based on the model established by McNally, Akdeniz, and Calantone, regression analyses are used to evaluate different implementation factors' impacts on profitability. In addition, this report will combine XPeng's technological innovation points to analyze the impacts of the above factors on its profitability. Therefore, this chapter gives examples of how organizations may explore how to implement a product development strategy to enhance its profitability with advanced technology.

Original language	English
Title of host publication	Harnessing Technology for Knowledge Transfer in Accountancy, Auditing, and Finance
Publisher	IGI Global
Pages	75-107
Number of pages	33
ISBN (Electronic)	9798369313329
ISBN (Print)	9798369313312
DOIs	https://doi.org/10.4018/9798369313312.ch004
Publication status	Published - 26 Feb 2024

Keywords

New product development
XPeng
internationalization
Electric Vehicle

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4018/9798369313312.ch004

Cite this

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abstract = "This report analyzes the impacts of insisting on a product development strategy on XPeng's profitability from 2019 to 2022 Q2. Based on the model established by McNally, Akdeniz, and Calantone, regression analyses are used to evaluate different implementation factors' impacts on profitability. In addition, this report will combine XPeng's technological innovation points to analyze the impacts of the above factors on its profitability. Therefore, this chapter gives examples of how organizations may explore how to implement a product development strategy to enhance its profitability with advanced technology.",

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AB - This report analyzes the impacts of insisting on a product development strategy on XPeng's profitability from 2019 to 2022 Q2. Based on the model established by McNally, Akdeniz, and Calantone, regression analyses are used to evaluate different implementation factors' impacts on profitability. In addition, this report will combine XPeng's technological innovation points to analyze the impacts of the above factors on its profitability. Therefore, this chapter gives examples of how organizations may explore how to implement a product development strategy to enhance its profitability with advanced technology.

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PB - IGI Global

ER -

How to utilize technology to enhance profitability: A study of the NPD Strategy of XPeng

Abstract

Keywords

UN SDGs

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