| Original language | English |
|---|---|
| Journal | Industrial Management and Data Systems |
| Publication status | Accepted/In press - May 2025 |
Gratification in Live-Streaming: Impact of Social Comparison and Relationships on Purchase and Continuance Intentions
Yingnan Shi, Bingjie Deng*
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review