Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment

Mingqian Sun, Chenwei Li^*, Kathy Ning Shen, Hongjie Yuan

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Pacific Asia Journal of the Association for Information Systems
Publication status	Published - 12 Mar 2025

Cite this

@article{c485631b64aa4b1598df91ca1521d657,

title = "Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment",

author = "Mingqian Sun and Chenwei Li and Shen, {Kathy Ning} and Hongjie Yuan",

year = "2025",

month = mar,

day = "12",

language = "English",

journal = "Pacific Asia Journal of the Association for Information Systems",

issn = "1943-7536",

}

TY - JOUR

T1 - Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment

AU - Sun, Mingqian

AU - Li, Chenwei

AU - Shen, Kathy Ning

AU - Yuan, Hongjie

PY - 2025/3/12

Y1 - 2025/3/12

M3 - Article

SN - 1943-7536

JO - Pacific Asia Journal of the Association for Information Systems

JF - Pacific Asia Journal of the Association for Information Systems

ER -