Discovering and rescuing weather’s negative impact on retail performance: insights from Community Retail Shops in the omni-channel era

H. Liu; J. Wang; Owen Liu

Discovering and rescuing weather’s negative impact on retail performance: insights from Community Retail Shops in the omni-channel era

H. Liu, J. Wang, Owen Liu

Department of Intelligent Operations and Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Asia Pacific Journal of Marketing and Logistics
Publication status	Accepted/In press - 2025

Cite this

@article{e1e5859dd4cb47e094e8ef547ddae98a,

title = "Discovering and rescuing weather{\textquoteright}s negative impact on retail performance: insights from Community Retail Shops in the omni-channel era",

author = "H. Liu and J. Wang and Owen Liu",

year = "2025",

language = "English",

journal = "Asia Pacific Journal of Marketing and Logistics",

issn = "1355-5855",

}