TY - JOUR
T1 - Consumer personality factors and iPhone consumption in China
AU - Sun, Gong
AU - Li, Jie
AU - Cheng, Zhiming
AU - D'Alessandro, Steven
AU - Johnson, Lester
N1 - Publisher Copyright:
© 2020 John Wiley & Sons Ltd
PY - 2021/7/1
Y1 - 2021/7/1
N2 - The iPhone is an iconic brand in China. In this article, we examine the impact of various personality factors, namely attention to social comparison information, need for uniqueness and quality consciousness, on purchase intentions for the iPhone among a sample of iPhone owners as well as non-iPhone owners. We find that intention to purchase an iPhone in China is driven by personality factors of attention to social comparison, the need for uniqueness along with the decision-style of quality consciousness. Our model shows intent explains iPhone ownership quite well, especially when income is included in the model.
AB - The iPhone is an iconic brand in China. In this article, we examine the impact of various personality factors, namely attention to social comparison information, need for uniqueness and quality consciousness, on purchase intentions for the iPhone among a sample of iPhone owners as well as non-iPhone owners. We find that intention to purchase an iPhone in China is driven by personality factors of attention to social comparison, the need for uniqueness along with the decision-style of quality consciousness. Our model shows intent explains iPhone ownership quite well, especially when income is included in the model.
UR - http://www.scopus.com/inward/record.url?scp=85096634014&partnerID=8YFLogxK
U2 - 10.1002/cb.1899
DO - 10.1002/cb.1899
M3 - Article
AN - SCOPUS:85096634014
SN - 1472-0817
VL - 20
SP - 862
EP - 870
JO - Journal of Consumer Behaviour
JF - Journal of Consumer Behaviour
IS - 4
ER -