Comparing Cinematic Conventions through Emotional Responses in Cinematic VR and Traditional Mediums

Zhiyuan Yu; Cheng Hung Lo; Mutian Niu; Hai Ning Liang

doi:10.1145/3610543.3626175

Comparing Cinematic Conventions through Emotional Responses in Cinematic VR and Traditional Mediums

Zhiyuan Yu, Cheng Hung Lo, Mutian Niu, Hai Ning Liang

Monash University

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

3 Citations (Scopus)

Abstract

This paper compares emotional responses to cinematic conventions in cinematic virtual reality (CVR) versus traditional mediums. We conducted a between-subjects experiment to evaluate viewer experiences across 10 cinematic shot types displayed through three viewing mediums: computer screen, cinema projector, and VR headset (N=15 per condition). Using the Self-Assessment Manikin scale (SAM), we measured pleasure, arousal, and dominance reactions. The statistical analysis showed that CVR elicited significantly higher arousal and lower dominance than traditional formats, indicating enhanced emotional engagement. Overall patterns were found to be similar, but the viewers' emotions were intensified in CVR for shots like close-up and ground-level. Our findings suggest CVR's embodied, interactive qualities altered the impact of cinematic techniques. This comparative study reveals CVR invokes different emotional resonance versus traditional mediums, contributing insights on adapting storytelling strategies for the VR cinematographic experience.

Original language	English
Title of host publication	Proceedings - SIGGRAPH Asia 2023
Subtitle of host publication	Technical Communications, SA Technical Communications 2023
Editors	Stephen N. Spencer
Publisher	Association for Computing Machinery, Inc
ISBN (Electronic)	9798400703140
DOIs	https://doi.org/10.1145/3610543.3626175
Publication status	Published - 28 Nov 2023
Event	2023 SIGGRAPH Asia 2023 Technical Communications, SA Technical Communications 2023 - Sydney, Australia Duration: 12 Dec 2023 → 15 Dec 2023

Publication series

Name	Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023

Conference

Conference	2023 SIGGRAPH Asia 2023 Technical Communications, SA Technical Communications 2023
Country/Territory	Australia
City	Sydney
Period	12/12/23 → 15/12/23

Keywords

Cinematic techniques
Cinematic virtual reality
Storytelling
Viewer experience

Access to Document

10.1145/3610543.3626175

Cite this

Yu, Z., Lo, C. H., Niu, M., & Liang, H. N. (2023). Comparing Cinematic Conventions through Emotional Responses in Cinematic VR and Traditional Mediums. In S. N. Spencer (Ed.), Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023 Article 10 (Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023). Association for Computing Machinery, Inc. https://doi.org/10.1145/3610543.3626175

Yu, Zhiyuan ; Lo, Cheng Hung ; Niu, Mutian et al. / Comparing Cinematic Conventions through Emotional Responses in Cinematic VR and Traditional Mediums. Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023. editor / Stephen N. Spencer. Association for Computing Machinery, Inc, 2023. (Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023).

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title = "Comparing Cinematic Conventions through Emotional Responses in Cinematic VR and Traditional Mediums",

abstract = "This paper compares emotional responses to cinematic conventions in cinematic virtual reality (CVR) versus traditional mediums. We conducted a between-subjects experiment to evaluate viewer experiences across 10 cinematic shot types displayed through three viewing mediums: computer screen, cinema projector, and VR headset (N=15 per condition). Using the Self-Assessment Manikin scale (SAM), we measured pleasure, arousal, and dominance reactions. The statistical analysis showed that CVR elicited significantly higher arousal and lower dominance than traditional formats, indicating enhanced emotional engagement. Overall patterns were found to be similar, but the viewers' emotions were intensified in CVR for shots like close-up and ground-level. Our findings suggest CVR's embodied, interactive qualities altered the impact of cinematic techniques. This comparative study reveals CVR invokes different emotional resonance versus traditional mediums, contributing insights on adapting storytelling strategies for the VR cinematographic experience.",

keywords = "Cinematic techniques, Cinematic virtual reality, Storytelling, Viewer experience",

author = "Zhiyuan Yu and Lo, {Cheng Hung} and Mutian Niu and Liang, {Hai Ning}",

note = "Publisher Copyright: {\textcopyright} 2023 ACM.; 2023 SIGGRAPH Asia 2023 Technical Communications, SA Technical Communications 2023 ; Conference date: 12-12-2023 Through 15-12-2023",

year = "2023",

month = nov,

day = "28",

doi = "10.1145/3610543.3626175",

language = "English",

series = "Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023",

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Yu, Z , Lo, CH, Niu, M & Liang, HN 2023, Comparing Cinematic Conventions through Emotional Responses in Cinematic VR and Traditional Mediums. in SN Spencer (ed.), Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023., 10, Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023, Association for Computing Machinery, Inc, 2023 SIGGRAPH Asia 2023 Technical Communications, SA Technical Communications 2023, Sydney, Australia, 12/12/23. https://doi.org/10.1145/3610543.3626175

Comparing Cinematic Conventions through Emotional Responses in Cinematic VR and Traditional Mediums. / Yu, Zhiyuan ; Lo, Cheng Hung; Niu, Mutian et al.
Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023. ed. / Stephen N. Spencer. Association for Computing Machinery, Inc, 2023. 10 (Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023).

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

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AU - Lo, Cheng Hung

AU - Niu, Mutian

AU - Liang, Hai Ning

PY - 2023/11/28

Y1 - 2023/11/28

N2 - This paper compares emotional responses to cinematic conventions in cinematic virtual reality (CVR) versus traditional mediums. We conducted a between-subjects experiment to evaluate viewer experiences across 10 cinematic shot types displayed through three viewing mediums: computer screen, cinema projector, and VR headset (N=15 per condition). Using the Self-Assessment Manikin scale (SAM), we measured pleasure, arousal, and dominance reactions. The statistical analysis showed that CVR elicited significantly higher arousal and lower dominance than traditional formats, indicating enhanced emotional engagement. Overall patterns were found to be similar, but the viewers' emotions were intensified in CVR for shots like close-up and ground-level. Our findings suggest CVR's embodied, interactive qualities altered the impact of cinematic techniques. This comparative study reveals CVR invokes different emotional resonance versus traditional mediums, contributing insights on adapting storytelling strategies for the VR cinematographic experience.

AB - This paper compares emotional responses to cinematic conventions in cinematic virtual reality (CVR) versus traditional mediums. We conducted a between-subjects experiment to evaluate viewer experiences across 10 cinematic shot types displayed through three viewing mediums: computer screen, cinema projector, and VR headset (N=15 per condition). Using the Self-Assessment Manikin scale (SAM), we measured pleasure, arousal, and dominance reactions. The statistical analysis showed that CVR elicited significantly higher arousal and lower dominance than traditional formats, indicating enhanced emotional engagement. Overall patterns were found to be similar, but the viewers' emotions were intensified in CVR for shots like close-up and ground-level. Our findings suggest CVR's embodied, interactive qualities altered the impact of cinematic techniques. This comparative study reveals CVR invokes different emotional resonance versus traditional mediums, contributing insights on adapting storytelling strategies for the VR cinematographic experience.

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KW - Storytelling

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Yu Z , Lo CH, Niu M, Liang HN. Comparing Cinematic Conventions through Emotional Responses in Cinematic VR and Traditional Mediums. In Spencer SN, editor, Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023. Association for Computing Machinery, Inc. 2023. 10. (Proceedings - SIGGRAPH Asia 2023: Technical Communications, SA Technical Communications 2023). doi: 10.1145/3610543.3626175

Comparing Cinematic Conventions through Emotional Responses in Cinematic VR and Traditional Mediums

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ACM SIGGRAPH Asia 2023 in Sydney, Australia

Cite this

Comparing Cinematic Conventions through Emotional Responses in Cinematic VR and Traditional Mediums

Abstract

Publication series

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Activities

ACM SIGGRAPH Asia 2023 in Sydney, Australia

Cite this