Cheng-Hung is a researcher exploring designed artifacts, experiential media and immersive storytelling. With an interdisciplinary background in psychology, computer science, and design, he investigates how emerging technologies transform human perceptions and engagement. His published works examine topics including VR/AR, AI, design cognition, and human-computer interaction. Cheng-Hung has also created design works exhibited globally. He is passionate about employing a hybrid lens integrating scientific rigor with creative practice to study and pioneer innovative formats for design and narrative experiences.As a seasoned educator in creative and design technology. He has received several teaching awards in his academic career and led student teams to produce award-winning design works, some of which exhibited in renowned international fairs such as the International Heritage Fair held at the Louvre, Paris.He has served as the lead guest editor of international journals, programme chair and committee members of international conferences, and paper reviewers of numerous journals. He has directed academic programmes at both undergraduate and postgraduate levels. Cheng-Hung is a recipient of 2016 Excellent Scientific and Educational Talents by Dushu Lake Science and Education Innovation District in Suzhou.

Virtual Reality: Cinematic Virtual Reality, Immersive Storytelling, Embodied Cognition

Game Studies: Game Control Mechanisms and Experience

Cultral Creative Design: Intangible Cultural Heritage, Gamified Cultrual Experience Design

Product Development: Virtual Prototyping, Affective Design, Product Ergonomics

Head, Department of Industrial Design, Xian Jiaotong-Liverpool University, 2023~present

Associate Dean for Learning and Teaching, School of Film and TV Arts, Xian Jiaotong-Liverpool Univeristy, 2021-2022

Programme Director, BA/BFA Digital Media Arts, School of Film and TV Arts, Xian Jiaotong-Liverpool Univeristy, 2019-2021

Senior Associate Professor, School of Film and TV Arts, Xian Jiaotong-Liverpool Univeristy, 2018-2022

Programme Director, MDes Industrial Design, Department of Industrial Design, Xian Jiaotong-Liverpool University, 2016-2018

Associate Professor, Department of Industrial Design, Xian Jiaotong-Liverpool University, 2015-2018

Assistant Professor, Chang Gung University, 2010-2015

Assistant Professor, Kainan University, 2009-2010

Postdoc Research Fellow, National Tsing Hua University (Taiwan), 2008-2009

Research Associate, University of Bristol, 2006-2007

Current:
- User-Focused Research
- Final Year Projects

Taught - Undergraduate:
- Digital Media Arts: Major Projects
- Design for the Internet
- Creative Coding
- Introduction to Visual Communication
- Introduction to Digital Media Arts
- Service Design
- Concept Generation and Interaction
- Final Year Projects

Taught - Postgraduate:
- Framing Design Research
- Advanced Design Visuaisation and Communication
- Final Year Projects

Outstanding Advisor, 2020 Suzhou-Taiwan Undergraduate Summer School of Media and Communication –, Suzhou, Jiangsu, China, Aug. 2020.

First Prize on Exhibition and Display Design, Nanjing Zijin Award, Nanjing, China. 2019.

Excellent Tutor, Nanjing Zijin Award, Nanjing, Jiangsu, China. 2019.

Excellent Scientific and Educational Talents, Dushu Lake Science and Education Innovation District. 2016.

Excellent Teacher, College of Management, Chang Gung University, Taiwan. 2013.

Third Prize, Xueyi Yao: “Combating the Pandemics through News Framework: A Study on the China’s Official Media Strategy to the Outbreaking Incidents in Public Health”, 2021 Outstanding Undergraduate Dissertation Award, Jiangsu Province, China, 2022. (Student project tutor)

Third Prize, Zixuan Guo: “An Evaluative Study on the Immersion of Game Narratives: Using 2D Scrolling Puzzle Games as an Example”, 2020 Outstanding Undergraduate Dissertation Award, Jiangsu Province, China, 2021. (Student project tutor)

Second Prize, “Seeking Teaism”, The Fifth International 3D Printing and Design Competition, Xian, Shanxi, China, Sept. 2020. (Student project tutor)

Outstanding Team Award, “AR Landmarks”, AR Creative Application Competition, co-held by Unity China –, Shanghai, China, Aug. 2020. (Student project tutor)

Excellent Design Award, “Dazzling Fans”, Nanjing Zijin Award of University Design Competition, Nanjing, China, 2019. (Student project tutor)

First Prize, “Planet Exploration/Mobile Game”, ILEAD Research-Led Learning Student Competition, XJTLU, 2017. (Student project tutor)

Gold Award/First Prize, “Phonimals”, Social/Non-Profit Design, Samsung Campus App Star, Samsung Taiwan, 2014. (Student project tutor)