China: Unique approaches to advertising in a globalising world

Julie Bilby^*, Kunal Sinha

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Global Advertising Practice in a Borderless World
Publisher	Taylor and Francis Inc.
Pages	192-207
Number of pages	16
ISBN (Electronic)	9781317421702
ISBN (Print)	9781138918306
DOIs	https://doi.org/10.4324/9781315688626
Publication status	Published - 27 Jun 2017
Externally published	Yes

Access to Document

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