Can Avatars Improve Customer Loyalty in Digitised Retail Environments? Analysing The Mediators Based On The Innovation Resistance Theory

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	China Association for Information Systems - University of Nottingham Ningbo China (CNAIS-UNNC PDW)
Publication status	Submitted - 13 Jul 2025

Cite this

@inproceedings{39fefbfe29604d6eb8788571aff58553,

title = "Can Avatars Improve Customer Loyalty in Digitised Retail Environments? Analysing The Mediators Based On The Innovation Resistance Theory",

author = "Cheng Ma and Jiyao Xun and Zi Ye and Yi Hong",

year = "2025",

month = jul,

day = "13",

language = "English",

booktitle = "China Association for Information Systems - University of Nottingham Ningbo China (CNAIS-UNNC PDW)",

}

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - Can Avatars Improve Customer Loyalty in Digitised Retail Environments? Analysing The Mediators Based On The Innovation Resistance Theory

AU - Ma, Cheng

AU - Xun, Jiyao

AU - Ye, Zi

AU - Hong, Yi

PY - 2025/7/13

Y1 - 2025/7/13

M3 - Conference Proceeding

BT - China Association for Information Systems - University of Nottingham Ningbo China (CNAIS-UNNC PDW)

ER -