@inproceedings{4fa02bc04411432a89dd8a16a60b30f1,
title = "Affordances feature on package design has preference effect on content",
abstract = "People use package to protect and express product, a good design feature on package will enhance preference of consumers. Affordance is human instinct that suggest action of usage and it imply attractive. This study prove that a package has affordance design not only provide consumers{\textquoteright} a positive emotional experience, better to influence consumers{\textquoteright} positive perception to the contents. The outcome may assist designers in selecting or modifying package designs for achieving desired consumer responses.",
keywords = "Affordance, Package design, Perceptual information, Usability",
author = "Jerry Lin and Lo, {Cheng Hung}",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2015.; 4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 ; Conference date: 02-08-2015 Through 07-08-2015",
year = "2015",
doi = "10.1007/978-3-319-20898-5_9",
language = "English",
isbn = "9783319208978",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "87--94",
editor = "Aaron Marcus",
booktitle = "Design, User Experience, and Usability",
}